Saving and investment advice 'sought by consumers'

More than half of all consumers seek advice before purchasing financial products, it has been reported.

Research conducted by Fidelity International indicates that 64 per cent are influenced by financial professionals, family and friends or the media in their choices.

Tom Stevenson, investment director at Fidelity International, said the survey showed that savers and investors are looking for help "from a range of sources" when it comes to making decisions about their finances.

"What is clear is that savers want access to different types of help, ranging from full independent advice to simple guidance," he stated.

"The web is increasing in its significance as more people look for information online and this demand for web-based information is only set grow."

Mr Stevenson said consumers must be able to access information that is simple, transparent and offers a manageable level of choice.

Consumers can use comparison services on moneyextra.com to discover the cheapest mortgages and most attractive savings interest rates.

Moneyextra.com recommends you take independent financial advice before acting on any article

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2010-05-05 13:56:34 © Moneyextra.com