Money News
Watford FC is partnering with Reward and Fortress GB to introduce football's first high street loyalty cashback programme. The ClubCash programme will enable Watford Football Club supporters to earn / save cash to spend within the football stadium, every time they shop at participating retailers including JJB Sports, Halfords, Superdrug and online at HMV, John Lewis and Marks and Spencer.
When Watford Season / Fan Card holders make purchases through the ticket office and retail outlets they will automatically be registered into the ClubCash programme. All members need to do is register their debit / credit cards online and whenever they spend at participating retailers they automatically earn cash to make purchases anywhere in the Watford FC stadium.
To claim their cashback, similar to an oyster card, ClubCash members scan their Season / Fan Cards at the point of sale and the amount is simply deducted from their ClubCash account. Michael Jones, Watford Football Club commented, "Our aim with introducing ClubCash is to give something back to our fans and hope that their normal lifestyle spend will go some way to contributing towards the cost of supporting their club, be it on season tickets, replica shirts or a hot dog on matchday."
Richard Pinnick, Global Business Development Fortress GB comments, "eMoney or 'ClubCash' is a key application for Fortress GB, and our cashless venue capability is built into the core Fortress Smart Stadium solution. This enables fans to use their existing season, member or access smart card to not only enter the stadium, but also to pay for their drinks and merchandise in and around the stadium."
17 July 2008 © Moneyextra.com
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