Nationwide launches Isa to reward loyalty

Nationwide Building Society has launched a competitive new Isa, offering existing customers some of the best savings interest rates available.

Introduced to mark the start of the new tax year, the limited-edition three-year fixed-rate Isa pays a market-leading rate of 4.20 per cent AER.

The new savings product shows Nationwide's commitment to rewarding the loyalty of its customers and boasts a rate 0.35 per cent over a comparable Isa available to both new and existing customers.

To qualify for the account which offers one of the best savings interest rates around customers must already have a savings relationship with the building society.

"Back in November 2010 … we made a commitment to ensure that people who have a savings relationship with us are rewarded with exclusive savings products. The launch of this new market-leading ISA demonstrates Nationwide's commitment to that promise," explained Robin Bailey, director for savings and investments at the firm.

Leeds Building Society has meanwhile launched a rival Isa account which offers the same rate of 4.20 per cent AER fixed for three years.

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2011-04-07 13:03:41 © Moneyextra.com